What is the one thing that every local business owner needs in order to survive? That’s right if you’ said new customers then you know what it takes to be successful.
So how do you get them, how do you actually go out and land new business in today’s world. the answer is to basically place your business in front of people who are actually looking for you because those people are going to be more likely to buy your products and services then those who don’t really care about what you’re selling.
In order to do that you know you got to go where people are and today people are looking for you on the internet specifically in their local area. I think there was a study done back in 2009 that said that 97% of all consumers are now going to Google and searching for what they’re looking for.
So there’s a few things that you can do when it comes to market your local business that will actually give you a lot of traction and will go a long way and it’s got a significant pay off.
The first thing is going to be optimizing your Google my business listing. That is the section of the search that contains the map. taking a look at your map is important because when people look for you that’s the first thing they’re going to see so if you’ve got incorrect information if you’ve got inconsistent categories or you don’t really have pictures and testimonials of people who bought your product and services then you’re less likely to get new customers.
Most people on the internet now are looking for reviews so the more positive reviews you have the better it’s going to be for your business you’re actually going to grow your business on a trust basis and people who look at that are going to be basically pre-sold on your services.
The problem becomes that most local business owners don’t really focus on that part of the business because they’re busy doing what they do best so they only take a look at that when somebody goes on the internet and leaves a negative review. But it’s actually easy to fix all you do is ask for the review which is something that most owners don’t do.
You can also do things like flyers and hand out business cards you can send reminder emails and a whole bunch of other things that you can help. There are even services that can automate this process for you. For example a Houston seo company Saenz Digital actually creates a custom review page for you where you send people to a portion of your website and when someone has a negative experience they get sent to a form to fill out and when they have a positive experience then they send them to Google to leave a review.
You can also have a review program in place besides your Google my business listing have a reminder emails have an outreach program where you’re providing some sort of follow up and asking your customers to recommend friends and family and leave those in exchange for maybe a 10% off coupon or something that is valuable to them.
At the very least you should be adding new customers to a mailing list or at least starting a mailing list so that you can communicate with those people who have bought from you and those people who are happy and those who will refer to you because in a perfect world you know of your customers are going to send their family and friends and they’re going to come back but we all know that happen very slow, so focusing on the local aspect of it and getting in front of people who are looking for you is a good way to showcase what you have to offer to the local market.
So the way you handle local visibility is different based on each industry. Physicians for example cannot offer incentive in exchange for reviews because it’s actually against the law but they can however ask for honest feedback. They can have review cards printed and claim those industry specific sites like healthgrades and vitals to help their local visibility. Check out http://www.triggervisibility.com for more resources on marketing to doctors.
In closing just keep in mind that as long as you always ask and are always consistent you will gain traction in the local space.